About Us
💖 Our Mission
We believe every girl deserves to feel confident, secure, and unafraid to be herself — and every mom deserves the tools to help her get there.
That’s why Girl+Gloss helps moms empower their daughters to affirm themselves through daily affirmations and confidence-boosting moments — so they can rise above negativity, build unshakable confidence, and be the kind of girls who uplift other girls, too. 💗
💖 Our Why
Every mom wants her daughter to be confident, kind, and unapologetically herself — she just needs the right tools and the intention to make it happen.
At Girl + Gloss, we help moms be intentional — turning ordinary moments into powerful opportunities for connection, courage, and confidence. Through simple, meaningful tools that teach girls to affirm themselves and speak life, we make confidence easy to nurture — even on the busiest days.
✨ What began as one mom’s mission to protect her daughter’s light has grown into a movement helping families everywhere do the same.
Because when girls learn to affirm who they are, see their worth, and stay unbothered by negativity, we don’t just build confident girls — we raise a new generation of girls who lift each other up instead of tearing each other down. 💗
💖 Confidence starts at home — in the words we speak, the love we give, and the belief we build.
💕 How It All Began
When my daughter Janiya was born, our world changed forever.
She came into this world tiny but mighty — and right away, we learned she had Pierre Robin Syndrome, a rare condition that caused her jaw to be underdeveloped and made it hard for her to breathe and eat.
Doctors told us the road ahead would be full of challenges — that she might struggle to speak clearly, that her teeth wouldn’t develop properly, and that certain sounds might never come easily. There were surgeries, therapists, and moments that tested every ounce of courage I had as a mom.
But through it all, I watched my little girl fight, heal, and smile. And I realized something: real beauty isn’t what you see — it’s what you believe.
As she grew, I started thinking about what life might be like for her as she got older — especially when other kids might not understand her journey. Around that time, I saw a video of a young girl being bullied for her appearance. She was crying online, and her parents were trying to lift her up. My heart broke for her… and it made me think of my own daughter.
I remember asking myself, “What can I do now to make sure Janiya never doubts her beauty or worth?”
That’s when it hit me — I couldn’t just tell her she was beautiful. I needed to teach her to believe it.
So one day, while we were making lip gloss together at our kitchen table, I tore off a small piece of a sticky note, wrote “I am beautiful” on it, and placed it on her lip gloss tube. Each time she applied it, I had her say those words out loud. Before long, she started saying them on her own — and believing them.
That’s when it clicked for me: Repetition builds habits, and habits build belief.
From that spark, Girl + Gloss was born — not just as a brand, but as a movement to help moms empower their daughters to affirm themselves through daily affirmations and confidence-boosting moments — so they can rise above negativity, build unshakable confidence, and be the kind of girls who uplift other girls, too. 💗
What started as one simple affirmation — I am beautiful — grew into something so much bigger. We began labeling each gloss with affirmations like Brave & Beautiful, Cute & Confident, and Shine Bright to remind girls everywhere that their worth isn’t defined by others — it’s something they carry inside.
And when the world finally did show its unkind side — even from adults bullying Janiya on social media — she stood tall, unbothered, and confident in who she is.
Because when a girl knows her worth, she doesn’t just shine — she helps others shine, too. 💄🦋
What We Do
At Girl+Gloss, we believe true confidence is built when beauty meets belief.
That’s why our products go beyond beauty:
💄 Affirmation Lip Glosses — with names like Brave & Beautiful and Cute & Confident, each one carries a positive message printed right on the tube.
📖 Digital Tools & Resources — guides, workbooks, affirmation cards, and conversation starters that help moms create safe spaces, open communication, and lasting connection.
🦋Our Symbol — Alya the Butterfly
Alya reminds us of transformation, growth, and resilience.
Just as a butterfly emerges from its cocoon, our daughters can rise above challenges and step fully into their strength — with confidence that’s both kind and courageous.
🌸From One Mom to Another
I know what it’s like to worry about your daughter’s confidence in a world full of pressure and comparison.
That’s why Girl+Gloss exists — to help you create the safe space, connection, and courage your daughter needs to become her most confident self.
One gloss, one affirmation, one safe-space moment at a time — together, we’re raising confident, kind, and resilient daughters. 💕